Pride & Prejudice is a research programme funded by the 4TU federation in the High Tech for a Sustainable Future vision, theme Health & Vitality

See info below via this link (the Pride and Prejudice website is under construction):
https://www.utwente.nl/en/techmed/research/programmes/ehealth/news/!/2018/4/241714/funding-for-new-4tu-health-program-tackling-chronic-disease-prevention-through-real-life-monitoring-and-context-aware-intervention-design